Golf News – May 24, 2025
In golf news this week are items from Big Max, TRUE, MGI, PXG, Orca Golf, First Tee and more.
Go Big This Father’s Day With Big Max
Make 2025 a Father’s Day to remember with a gift that every golfing Dad will want. And to celebrate the most important men in our lives, BIG MAX is offering some fantastic deals to make the day even more special!
20% off selected golf bags! Whether it’s the luxurious Prime designs that feature an ultra-soft, scratch proof and wipe clean SoftGuard PU leather, magnetic pockets and minimal branding; the Dri Lite Hybrid Tour 2 that is perfect for a Dad who likes to carry, walk or ride on a cart; or the Dri Lite Silencio Prime, a spacious waterproof cart bag that oozes class and features a silent organizer top that will protect Dad’s most precious possessions – his clubs; BIG MAX has a bag to suit every Dad’s preference on the fairways.
If a push cart is Dad’s idea of a golfing treat, then he’s in for an equal treat, with a free accessory kit worth $87.50 with every push cart. Compatible with the state of the art Blade IP 2, BIG MAX’s latest push cart innovation that folds down flat to the depth of a soda can and features a spacious storage compartment in the handle, Dad can enjoy the comfort of phone holder, umbrella holder and cup holder as he glides the fairways with ease. If the Blade Trio or any other BIG MAX carts are more his style, the accessory bundle will bring added convenience to those iconic designs too!
Whether it’s a push cart or golf bag every golfing Dad would love to receive a BIG MAX this Father’s Day. And with these incredible deals available from June 1st until June 8th there has never been a better time to treat the Dad in your life.
For more information, visit https://us.bigmaxgolf.com/
TRUE linkswear Debuts First Spike Shoes, The Lux2 Maven and Lux2 Player
TACOMA, WASHINGTON – TRUE linkswear (TRUE), creator of ultra-comfortable modern golf footwear designed for walking on and off the course, announces the consumer introduction of the Lux2 spiked shoe in two distinct models: Maven and Player. After an exhaustive three-year design and construction process, golfers now have two options for additional traction in a spiked outsole with the same TRUE pursuit of outright performance and comfort. Providing options for both Tour players and serious amateur golfers alike, both spiked shoes are built to thrive in varying weather and course conditions, providing every performance gain possible.
“The Lux2 is a performance shoe like we’ve never offered before,” said TRUE linkswear Co-Founder and Partner Jason Moore. “Our roster of Team TRUE Tour players has had a really keen interest in seeing what a TRUE linkswear spiked golf shoe built for the ultra-high-performance athlete would look like. We knew from Tour player feedback, this release had to be a comfortable, low profile, flexible, but stable shoe that incorporates a spiked sole that supports their movement when it matters on the golf course. We spent almost three years and probably seven different design iterations before we created a shoe we love because it is revolutionary in comfort and performance.”
Performance Amplified- The Lux2 MAVEN (Now Available)
Combining the TRUE DNA with an unyielding focus on technical innovation, the Lux2 Maven is the ultimate performance golf shoe for the player who refuses to accept compromise. Developed in conjunction with TRUE’s Tour Ambassadors, Lux2 Maven is packed with technology. The outsole features the next-generation FlexBolt, a lightning bolt cutout that provides greater outsole flexibility, enhancing lateral loading and stability during the swing. The FlexBolt also removes a portion of the midsole, helping reduce the weight of the overall shoe.
A major attribute of the Maven is the flexible carbon-fiber ground force reaction plate. The technology is all about energy return. The same technology is used in long-distance running shoes to smash records around the world. The TRUE carbon plate helps amplify each step on the golf course and provide the ultimate in energy return and performance.
Maven FEATURES
- TRUE FlexBolt spiked outsole
- Flexible, full-length carbon-fiber ground force reaction plate
- Wanderlux2 high rebound, low compression superfoam midsole
- Supple, top grain Napa leather upper
- Waterproof bootie construction (two-year waterproof warranty)
- TRUE Breezeway heel lock system
- Color stories: Tradition White, Heritage Black, and Charge White
- Men’s 7 – 12.5 (half sizes), 13, 14, and 15
- MSRP $319
TRUE Performance, Naturally – PLAYER (Available in Early June)
Comfort and performance don’t have to be mutually exclusive and in the Lux2 Player, they are not. TRUE has drawn on years of experience crafting naturally comfortable golf shoes and amplified on-course performance with innovation and Tour proven technology that combines for pure golfing comfort.
Lux2 Player is the unicorn everyone has been searching for. A high-performance, spiked golf shoe that loses none of the natural comfort. Flexible, but stable where it counts. Naturally wide. Comfortable beyond reason. A marriage between TRUEs iconic fit and feel, and the performance benefits made possible by the latest generation spiked FlexBolt outsole. The FlexBolt design provides functional stability medially and laterally, but can flex with the foot’s natural movement. This ingenious design creates a neutral platform, suitable for most foot postures (higher and lower, flexible, or stiffer).
Player FEATURES
- TRUE FlexBolt spiked outsole (compatible with all xxxx spikes)
- Wanderlux2 high rebound, low compression superfoam midsole
- Supple, yet durable laminated TRUEdura upper
- Laminated waterproofing technology (2-year waterproof warranty)
- TRUE Breezeway heel lock system
- Color stories: Storm Blue, Charge White, Glacier White, and Pro Black
- Men’s 7 – 12.5 (half sizes), 13, 14, and 15
- MSPR $219
The Lux2 spiked shoes both feature removable Soft Spikes in a mountaineering-inspired tread pattern. While the spikes improve traction on slippery and uneven surfaces, the pattern improves traction in ascents and descents.
For more information on all of the new TRUE products, visit www.truelinkswear.com.
MGI Golf Announces Partnerships with Epson Tour Players for the 2025 season
Four Epson Tour athletes have teamed up with MGI Golf, which continues to strengthen its support for the women’s professional game
Las Vegas, Nev. (April 30, 2025) – MGI Golf, global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy, is proud to announce partnerships with Savannah Carlson, Hailee Cooper, Jillian Hollis, and Su Oh for the 2025 Epson Tour season.
MGI’s partnership with the Epson Tour initiated a pivotal rule change earlier this year for the Official Qualifying Tour of the LPGA, allowing the use of electric caddies in competition, which creates competitive equity and opens the door to new performance possibilities. The sponsorships underscore MGI’s growing investment in competitive golf and ongoing commitment to empowering players through innovation, performance and access.
“We are so proud to support and partner with Savannah, Hailee, Jillian, and Su as they compete on the Epson Tour and pursue their dreams,” said Miranda Turner, CEO of MGI Golf Inc. “These four women represent the passion, dedication, and talent that define the future of professional golf, and this partnership goes far beyond providing a product. It’s a reflection of our belief in their journeys and in the power of walking golf to elevate performance at every level of the game.”
This marks MGI’s first official partnership of competitive golfers in the U.S., expanding upon its long-standing relationships with PGA professionals and golf clubs around the world. In addition to sponsoring four ambassadors, MGI will offer exclusive pricing on its electric caddies to all Epson Tour athletes throughout the season. The partnership with the Epson Tour is designed to increase access to electric caddy technology and empower more players to walk the course with confidence and ease.
“The caddy has made my life easier. It allows me to focus on my golf game and not stress about getting my heavy clubs to the next shot,” said Hailee Cooper.
As the 2025 Epson Tour season continues, MGI Golf remains committed to championing its ambassadors on the leaderboard and in broader conversations around innovation and opportunity in golf. This partnership is a testament to MGI’s belief in the walking game as a pathway to both peak performance and meaningful progress in the sport.
Women’s Golf Day (WGD), the global movement that celebrates women and girls playing golf and learning skills that last a lifetime, proudly announces the return of WGD from May 27 to June 3, 2025 — culminating in the celebration of 10 years of engaging, empowering and supporting women through golf.
Hundreds of locations and teaching professionals will be hosting official Women’s Golf Day events this week. Locations register on the womensgolfday.com platform and create a location page that gives details about their WGD event. Women wanting to participate can visit the WGD website and search in the ‘Find A Location’ to find a course or facility near them to participate. The page also has information on other opportunities at that facility including tee-times club fitting, instruction/ schools, travel, hotel/resort, charity, special events, and real estate, thus enabling men and women to learn more about what the facility has to offer yearlong, and encouraging them to participate beyond the WGD event.
All participants attending an official WGD events will have the opportunity to enter to win, via a QR code, amazing giveaways including:
- Full Swing KIT Launch Monitor
- A 2-night Getaway at Omni Resort of Choice
- Golfbreaks gift certificate
- Troon Access+
- Women’s Golf Day Swag Gift Basket
In addition, a Pro or GM who registered and is hosting a WGD event will be selected to win a Full Swing KIT Launch Monitor. Our way of saying thank you.
“We’re thrilled to mark our 10th year with more momentum than ever,” said Elisa Gaudet, founder of Women’s Golf Day. “This year, we welcome exciting new partners and honour our long-standing partners as well as receiving continued strong support from leading golf organizations including the USGA, PGA of America, and The R&A. This incredible global network and tangible activation – getting new and existing golfers out to facilities – is what makes Women’s Golf Day so impactful, and so special.”
Since its inception, Women’s Golf Day has been about more than just the sport — it’s about connection, empowerment, and creating opportunities for women and girls to engage with golf in a fun, welcoming environment. With events now happening across the globe — from Asia to Africa, Europe, North & South America — there’s truly a WGD experience for everyone.
Don’t miss your chance to be part of this global celebration. Visit www.womensgolfday.com/locations to find an event near you and be a part of this powerful movement in women’s golf.
PXG Drops 2025 Stars and Stripes Capsule Collection: A Bold Tribute to American Golf
New Seasonal Accessories from Golf Bags and Headcovers to Golf Gloves and Hoodies Now Available
SCOTTSDALE, Ariz. (May 22, 2025) — PXG, the American brand founded by United States Marine Corps Vietnam veteran Bob Parsons, continues its tradition of honoring patriotism and performance with the launch of its 2025 Stars & Stripes Capsule Collection. This special-edition lineup is a salute to performance, style, and American golf culture.
Launching with the summer season, the Stars & Stripes Capsule aligns with some of the most celebrated moments in American golf. From Memorial Day to Fourth of July, major championships to international team events, it’s built to be a statement-making staple all season long.
“The Stars & Stripes Capsule isn’t just about gearing up for the course – it’s about standing for something,” said PXG Founder and CEO Bob Parsons. “It’s a salute to our country, our military, and to every golfer who plays with heart, grit, and pride.”
This summer, PXG invites you to gear up and represent with purpose. Collection highlights include:
- Patriotic Headcovers — built to protect, styled to stand out
- Premium Golf Gloves — award-winning performance with patriotic detailing
- Bold Caps — lightweight and breathable, designed to shade and shine
- On-Course Accessories —microfiber golf towels and milled ball markers with red, white, and blue accents
- Special-Edition Golf Bags — sturdy, refined, and unmistakably PXG
- Everyday Crossbody Bag — sleek, functional, and street-ready
- “Americana Home Course” Hoodie — go-to for comfort and statement-making style
The 2025 Stars & Stripes Collection is available now at select PXG retail stores and online at www.PXG.com.
First Tee welcomes legendary broadcaster Jim Nantz as Honorary Chair
PONTE VEDRA BEACH, FL (May 23, 2025) – First Tee, a youth development organization that enables kids to build character through the game of golf, announced that acclaimed CBS Sports broadcaster Jim Nantz will serve as its new Honorary Chair. The news comes as the youth development organization celebratesFirst Tee Week nationwide, a campaign to recognize coaches and their impact on participants and their communities.
Nantz, whose distinguished broadcasting career spans more than four decades, becomes the third Honorary Chair in First Tee’s history, following President George W. Bush (2011-2024) and President George H.W. Bush (1997-2010). As Honorary Chair, Nantz will help promote First Tee’s purpose and expand its reach to empower even more young people.
“Throughout my career, I have witnessed firsthand how golf builds character, resilience and integrity – the very qualities First Tee instills in young people,” said Jim Nantz. “I am honored to serve as Honorary Chair and support an organization that uses this remarkable game to help kids develop the strength of character they will carry with them throughout their lives.”
President George W. Bush expressed confidence in his successor: “For the past 13 years, it has been my privilege to support First Tee’s mission to develop young people of character. Jim Nantz brings passion, integrity and a deep love for golf to this role. His voice has narrated historic moments in the sport, and now that same voice will help inspire a new generation. My father would be proud that our friend is following in our footsteps, and I look forward to seeing First Tee’s continued impact under Jim’s leadership.”
As Honorary Chair, Nantz will help raise awareness of First Tee’s impact, support fundraising initiatives and champion the organization’s mission to empower kids through a lifetime of new challenges, both on and off the course.
First Tee’s network of 150 chapters engage more than 5,000 active, trained coaches who deliver a curriculum designed with input from youth development experts using golf as the platform. First Tee serves more than 3.1 million kids annually.
ORCA GOLF UNVEILS NEW BOURBON COLLECTION OF GOLF BAGS
Perfectly Timed for Father’s Day, Dorsal 1 and 2 Now Available for Shipping
BOCA RATON, Fla. (May 20, 2025) – The rich hues of the legendary beverage are the inspiration for ORCA GOLF’s new Bourbon Collection of golf bags. Old Oak, Tawny, and Burnt Amber represent the different stages and colors of the distillation process and shine brightly in this new offering.
Handcrafted from premium synthetic leather with a subtle satin finish, the Bourbon Collection golf bags are built for those who demand elegance, durability, and custom design, and understand that how you show up on the course matters.
The bags debut in two distinct styles:
• Dorsal 1 is constructed with premium synthetic leather, featuring a subtle satin texture, which is comfortable, durable, weather-adaptable, and easy to clean. A water-resistant zipper and full-length dividers make organization easy. The frame and dividers are wrapped with premium leather to protect the clubs and shafts, adding to the luxurious feel. A stylish carry handle makes this 7.5-pound bag easy to lift. List price is $415.
• Dorsal 2 is designed for the golfer who wants to carry a smaller bag (5.8 pounds) made of the same high quality. There are four zip pockets, including one with a zip-off pocket face, a magnetic ball pocket, two water-bottle pockets with magnetic snap-opening, four-way adjustable strap system, a water-resistant rain hood, and an adjustable loop for an umbrella. List price is $275.
“Our new Bourbon Collection bags are crafted with the utmost attention to detail and personalized to each person’s preferences,” said Erica Bennett, Co-Founder, ORCA GOLF. “Our bespoke golf bags redefine excellence in golf accessories; they are the perfect balance of tradition, style, and performance.”
The Bourbon Collection bags are available for ordering and ready for shipping.
Bennett added that each bespoke golf bag created by ORCA GOLF is a testament to the skill and craftsmanship of expert artisans. Meticulously handcrafted using premium materials, these bags embody sophistication and durability, ensuring they accompany golfers through countless rounds of golf in style.
“From selecting the finest materials to choosing color schemes and finishes, ORCA GOLF’s options allow the creation of a golf bag that is an extension of its owner’s personality and preferences,” Bennett said. Additional colors will be added in the coming months.
Beyond their support for worthy community organizations through product sales, the women-owned company is committed to paving the way for future generations and making the golf community more inclusive, empowered, and sustainable.
For additional information or to order, access the website at www.orca-golf.com.
COLE HAAN SIGNS EXCLUSIVE AGREEMENT WITH CATAPULT GROUP TO LAUNCH PERFORMANCE APPAREL
Cole Haan Golf Apparel to Debut Spring 2026, with Racket and Performance Lifestyle to Follow
NEW YORK, May 22, 2025 /PRNewswire/ — Cole Haan, the iconic American footwear, accessories and lifestyle brand renowned for merging innovation with timeless design, proudly announces an exclusive agreement with Catapult Group to introduce a new performance apparel division. Launching globally in Spring 2026, this partnership will bring to market Cole Haan Golf apparel, with racket sports and performance lifestyle collections to follow.
This milestone marks a bold new chapter in the evolution of Cole Haan’s product offering, building on the brand’s nearly 100-year legacy and deep-rooted heritage in the sport of golf—beginning with co-founder Eddie Haan’s patented golf shoe features in 1940.
“Since re-entering the golf footwear category in 2021, we have been focused on a journey to bring well-designed, high-quality performance footwear and apparel to professionals and enthusiasts who live a 24/7 lifestyle—from the back nine to the corner office and everywhere in between,” said Jack Boys, CEO at Cole Haan. “With Scott Davis and the Catapult team as our partners, we have the proven expertise needed to deliver on products at the intersection of style and performance—bringing a uniquely Cole Haan perspective to one of the world’s fastest-growing sports.”
Scott Davis of Catapult Group will lead this exciting opportunity and serve as President of Cole Haan Golf at Catapult overseeing global strategy and go-to-market operations. Davis is a proven and dynamic leader with over 25 years of experience in global fashion, golf brands, and top-tier retailers, known for driving growth and brand evolution.
“It’s a true honor to operate as President, Cole Haan Golf at Catapult and help steward a brand celebrated for nearly a century of craftsmanship, innovation, and timeless American style,” said Scott Davis. “As a longtime PGA professional, I am deeply proud to bring my experience in the game to this exciting new chapter—introducing a golf apparel collection that merges performance with sophistication and extending the brand’s legacy into the world of golf. This initiative underscores our commitment to meeting the evolving needs of today’s athletes while staying true to the values that have defined Cole Haan for generations.”
The exclusive agreement pairs Cole Haan’s design legacy with Catapult’s best-in-class growth platform spanning product development, production, merchandising, marketing, and sales, across the golf and sports marketplaces. The line will introduce sophisticated lifestyle apparel that delivers beyond golf—any place, any time—seamlessly transitioning from work to sport to leisure. Together, the companies will expand Cole Haan’s performance footprint and engage new consumers through premium, versatile product and targeted distribution.
Having successfully launched footwear within the golf, running, and tennis categories, this entry into performance apparel reinforces Cole Haan’s commitment to democratizing performance innovation—offering technically advanced, style-forward products for a generation always on the move.
Cole Haan Golf Apparel will be available starting Spring 2026.
ABOUT COLE HAAN
Cole Haan is a global American lifestyle brand distributed in over 100 countries across the world serving always-connected, active professionals with innovative footwear and lifestyle accessories. With a nearly 100-year heritage, Cole Haan infuses its products with time-honored craftsmanship and modern innovation, making footwear and lifestyle accessories that customers wear from work, to workout, to weekend. Cole Haan’s mission is to inspire customers to live extraordinary lives. To learn more, visit www.colehaan.com
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