Adam Scott, who won the 2013 Masters in a playoff over Angel Cabrera on a rainy Sunday afternoon to become Australia’s first champion in the tournament, was the first professional golfer to be a brand ambassador for UNIQLO, and has worked with the retailer on the technical development of a major product. This has been an ongoing collaboration, with enhancements made each year, and has involved the golfer providing technical input on his requirements when out on the course.
The golfer, who was in Scotland last month for the Genesis Scottish Open at The Renaissance Club in North Berwick, says: “Ultimately, my goal in working with UNIQLO is to create clothing that genuinely improves people’s lives whether they’re playing golf, working, or simply going about their day.”
How did you become a brand ambassador for UNIQLO?
I became a global brand ambassador for UNIQLO in 2013, and I’m proud to say I was the first professional golfer to represent the brand in that role. Before that partnership officially began, I had already encountered UNIQLO many times during my travels. Whether I was competing around the world or spending time off the course, I often found myself stopping into their stores. I was always drawn to the simplicity, functionality, and quality of their clothing.
What stood out to me about UNIQLO was their deep commitment to innovation and craftsmanship. They consistently deliver high-quality garments made with thoughtfully selected materials and an incredible attention to detail.
When the opportunity came to partner with them, it felt like a natural fit. It has been a real joy to collaborate with a company whose values align so closely with my own especially when it comes to performance, simplicity, and design with purpose.
How long ago was that?
2013, 12 years ago!
What were the aspects you considered most important, from a golfer’s perspective, when providing input to the design of AirSense?
When I’m out on the golf course, I obviously want to play well but just as importantly, I want to feel comfortable. I want the freedom to move naturally, without being restricted by what I’m wearing. That was a key priority when developing the AirSense trousers with UNIQLO.
From the beginning, there was a clear function and purpose behind these trousers. They needed to perform exceptionally on the golf course, but like all pieces in the UNIQLO LifeWear they also had to be versatile enough for everyday life. That meant designing a pair of trousers that not only support athletic performance but also look smart enough for the office and feel relaxed enough for casual wear. It was a real pleasure to collaborate with the UNIQLO team on this, and to see that philosophy brought to life through the design process.
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Ease of movement was one of the most important aspects we focused on. The golf swing is a powerful, dynamic motion, and the trousers had to allow for that range and fluidity without any restriction. Each year, we’ve refined and improved the AirSense design, and it’s been incredible to witness its evolution. The fabric keeps getting better, lighter, more technical, and more comfortable.
One feature I particularly appreciate is how lightweight the trousers are. For a technical garment, they have an incredibly soft and airy feel, which is especially important in the summer months. When the temperature rises, you want something that feels light and breezy, and these trousers really deliver on that front. Plus, the quick-drying, moisture-wicking technology helps maintain that same level of comfort you had when you first put them on, even after hours of wear.
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Ultimately, my goal in working with UNIQLO is to create clothing that genuinely improves people’s lives whether they’re playing golf, working, or simply going about their day. With the AirSense trousers, I believe we’ve made something that blends functionality, comfort, and style in a way that truly supports how people live.
What AirSense items do you wear when playing?
When I play, my go to pieces are the AirSense trousers cotton-like and AirSense trousers wool-like.
How do these help your game?
What’s so great about these trousers is that they are lightweight, so easy to move in and also breathable. All of that to say, I can concentrate on my play and not be concerned about my apparel. They also have such a clean and sophisticated silhouette which I feel good wearing.
To what extent has AirSense clothing been adopted by fellow golfers?
I’m often asked by both professional [and] amateur golfers about the AirSense trousers. Some of them have tried them and are always amazed by their functionality and comfortability. They are also versatile, you can wear it to the office, onto the green and all the way through the weekend.
What does being a brand ambassador for UNIQLO involve?
As UNIQLO global brand ambassador, UNIQLO and I work together on various initiatives such as introducing my favourite UNIQLO items and hosting [the] Next Generation Development Program for young golfers. I’m honoured being an ambassador together with other top athletes from around the world.