Danny Coyles, general manager of The Station bar said the week had been fantastic so far.
“We’ve been busy from we’ve opened the doors at 11:30 right through,” he said.
“We’re looking forward to three more busy days”.
“The atmosphere has been amazing, the visitors have been fantastic and really lovely to host.”
Mr Coyles said the bar bought in a month’s stock for the week.
“We probably need every bit of it” he said.
“It’s the whole package really, the scenery is amazing, the golf has been fantastic, the atmosphere in all of the bars is good and the entertainment has been good as well.
“This is a beautiful part of the world…I think the tourism thing will grow exponentially after this and we’re certainly ready for it.”
Traders had hoped to see the benefits of a change in policy at The Open compared to when Royal Portrush last hosted the event in 2019.
On that occasion spectators could not return to the course once they had left it.
This time, fans who get a wristband are free to come and go.