Guest: Sam MacPhail, CEO, Golf Prince Edward Island.
Description: MacPhail joins Sports and Leisure Research Group’s Jon Last and David Klein to unpack the challenges and triumphs of marketing this unique Canadian golf destination.
Talking Points:
> Sam MacPhail’s career arc and vision for marketing a unique golf destination
> Critical success factors for building demand
> Consensus management and working with multiple member properties
> Reaching both Canadian and American golfers
> Finding unique selling points and leveraging points of differentiation
“Driver$: Inside the Golf Industry” archive: View